Heads Up Automotive

155 Southport Road,
Spartanburg, SC 29306 US
4 Reviews
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Heads Up Automotive in Spartanburg, SC is an independent European automotive service center proudly servicing the Spartanburg and Greenville areas. Heads Up Automotive specializes in BMW while offering services for many other European brands.

At Heads Up Automotive we strive to earn our customers business through dedication, honesty and hard work, which has earned us the reputation as "Your Dealer Alternative".

We have the technicians and expertise to offer a full line of automotive services for most European and Domestic vehicles including factory recommended maintenance along with all major and minor repairs.

Our goal at Heads Up Automotive is to build the best customer relationships and service possible! So stop by for your next service or repair and allow Heads Up Automotive to earn your business through our expertise and affordable pricing.

Specializing in BMW Repair & Service in Spartanburg, SC

Stop over paying at your dealer and Save Big on your BMW servicing, repairs and upgrades by switching to Heads Up Automotive in Spartanburg SC.

We can offer the following service items:

  • Schedules Maintenance
  • Check engine light diagnostics
  • Oil changes
  • Timing belt/water pump Packages
  • Brake inspection and replacement
  • Light bulbs
  • Oil leak detection and repair
  • A/C Servicing

Heads Up Motorsports also offer BMW Dealership Level Programming and Coding services directly in house!

Our Programming and Coding features include:

  • ECU Programming
  • Cluster Programming
  • Diagnostic Trouble Codes
  • Data Logging
  • Condition Based Service Reports
  • ABS Systems
  • Airbag Modules
  • Steering Angle
  • Performance ECU upgrades

Plus much more, if the BMW dealership can do it so can we!


  • HEADS UP ROCKS! They are always attentive to my needs as a car enthusiast, they have a very professional attitude and are always interested in what I have to say, they do not make you feel unwanted like a lot of places and encourage your feedback. I recommend there services to anyone!

    Christopher W.
  • Great guys! I had to have my car towed off the road because it overheated and was laeking coolant. They had the car fixed in under an hour. It was a hose that busted. Thanks Chris.

    Shirley C.
  • I have taken my 745i to Heads Up for just over a year now. They have been great each time and their prices are a fraction of what I was paying at Century. Best independent shop in the Upstate hands down.

    Barry M.
  • I'd say this must be one of the best shops in the Carolinas. No place better, always honest. Chris and the staff are all very knowledgeable. Don't take your care anywhere else.

    Jasmine G.

Awards & Affiliations

ASE CertifiedASE Certified

4 Reviews

  • Darlene8 months ago

    I have owed my BMW 525i for almost 6 years. I purchased it at the local dealership and only had it serviced or repaired at their shop. I was not satisfied with the quality or cost of the last work I had done at their shop.

    Recently my car starting displaying the message “Increased Battery Discharge” and the clock would reset. I also noticed I had to hold the start button a lot longer for the car to start. Finally, after a few weeks, the car wouldn’t start at all. I was told to get a new battery or maybe it was the alternator. I had the battery replaced, but the car still would not start.

    I was very apprehensive about taking the car to another repair shop, but I also knew I wanted a different and better experience than I got with the last work I had done on my car. I’m a firm believer in “if you want something different, do something different”. So Googled local automotive repair shops that worked on BMW’s. I called the first one on my list (which also had Great Reviews), but they couldn’t look at my car for at least a week. I called the 2nd shop on my list “Heads Up” and spoke with Chris.

    Chris immediately set proper expectations with me. He was also booked up for several days, but promised he would get to my car as soon as he could. I asked him for the name of a towing company and he gave me the name and phone number of the only towing company he uses. When the towing company arrived at my house, they were very professional and courteous. I watched as they loaded my car on the tow truck, and was impressed with the care they showed while loading it. The car was towed in Thursday afternoon.

    To my surprise, Chris called me Friday evening and said my car was ready! He installed a new Starter and the car started immediately. He also informed me that the new Battery I had someone else install needed to be “Registered” with the car. He took care of that for me. He stayed late Friday night so he could get my car finished and back to me for the weekend.

    He gave me the brochure for the new Starter which included a Protection Plan. If the Starter fails in the next 24 months, I am eligible for a Free Jumpstart or Tow (if necessary) 24 hours a day 365 days a year.

    I would love for this car to last a few more years, and I’m really glad I chose the “Heads Up” group to work on my car. Their labor price was also much more reasonable than the dealership. If you are looking for a different and better experience with car maintenance and repairs – please give Chris and the Heads Up group a call.

    2007 BMW 525i
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  • Ram1 year ago

    Had my brakes redone, I supplied all the parts. Job was done fast and a great job. Price was decent, would have cost me my first born at the dealership.

    Shop recommended another place to get cheaper tires which indicates they are really customer eccentric. Will definetly return and recommend them to others. Great job guys!

    2008 BMW 528i
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  • Beverly Duncan3 years ago

    I've had an intermittent overheating issue with my BMW for several weeks. I've taken it to several other repair shops, including the dealership. I've had the thermostat, expansion tank and a sensor replaced. One place even charged me because they were "unable to duplicate" the issue.

    Chris and the guys at Heads Up were friendly and easy to deal with. They do charge a diagnostic fee, but I was happy to pay it as long as the diagnosis was correct. Within a few hours, I received a call outlining what they had found, and an estimate for cost. They even emailed me with an estimate in writing. The parts had to be ordered, so repairs could not be done same day. They promised that I would have my car by noon on the following day.

    I got a call right before lunch the following day, and my car was ready. The estimated cost was right on and so was the repair time. My car has not overheated since I left their shop. I'm a satisfied customer and will continue to use them for all of my repairs.

    2010 BMW 328i
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  • Barry4 years ago

    I would highly recommend Heads Up Motorsports.

    I have owned many different European cars including VW, Audi and several BMW's and I've learnt the hard way on several occasions that generally speaking not every run of the mill repair shop can work on one of these cars.

    Since owning my newest BMW (an E46 M3) and moving to Spartanburg, Heads Up was recommended to me by a co-worker and I couldn't be happier with there service.

    They have handled my oil changes and several of my recommended scheduled maintenance appointments.

    They have proven themselves to be knowledgable, friendly and even affordable, especially compared to the dealerships!

    If you are looking for a great Euro Specialist in the Spartanburg/Greenville area give these guys a try.



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